HANEL PT Partners with Brand Walkers: When Technology Meets Real Experience

HANEL PT Partners with Brand Walkers: When Technology Meets Real Experience

As a Gold Sponsor of the 10th anniversary celebration of the Brand Walkers community, HANEL PT was present not only as a fast-growing Vietnamese technology company, but also brought a very real “touchpoint”: technology only matters when it is validated through human experience and feeling.

Within the event framework, SASAKI—the drying-technology brand developed by HANEL PT—helped create a hands-on experience space featuring products dried using the most advanced technology.

SASAKI Drying Technology: A Touchpoint of Authenticity

Amid the vibrant atmosphere of Brand Walkers, the HANEL PT & SASAKI experience area became a focal point attracting many guests. Rather than simply displaying equipment, the team brought real dried product samples so participants could taste and personally experience the results.

As a Gold Sponsor, HANEL PT demonstrated a strong commitment to Vietnam’s business community.

Many guests tried the products directly and expressed surprise at:

• Flavor: preserving freshness and a clear, natural taste.

• Texture/Structure: the ingredients nearly retained their original shape and characteristic color.

• Quality: creating a clear difference compared to conventional heat-drying methods.

The positive feedback from participants was clear evidence: when technology is placed in the right context and truly reaches people’s senses, its value spreads in the most convincing way.

Chairwoman Trần Thị Thu Trang: “Strategy Is Not Only for Growth, but for Leadership”

During the strategic repositioning consultation session within the program, Ms. Trần Thị Thu Trang—Chairwoman of HANEL PT and the key leader shaping the SASAKI brand direction—participated as a Member of the Advisory Board, offering deep perspectives on business development in a volatile era.

Appearing in the Advisory Board role at Brand Walkers’ 10th anniversary event, Ms. Trần Thị Thu Trang shared valuable strategic “knot points.”

According to Ms. Trang, in today’s context, strategy is no longer a race for speed—it is a matter of rightness and depth. She raised three core questions every business must answer:

• What is the company’s core value?

• What impact is the company creating for society?

• Is that growth model sustainable?

“Setting standards is the highest role of a leading enterprise: standards for quality, business ethics, social responsibility, and global vision. When a company is strong enough to set the right standards, the market will adjust itself to adapt.”
— Ms. Trần Thị Thu Trang shared.

Aspiration to Go Further and a Spirit of Service

A key highlight in the Chairwoman’s sharing was the mindset of “globalization.” She affirmed that Vietnamese enterprises can absolutely reach the global stage if they possess knowledge, modern governance models, and—most importantly—a sound spirit of service.

For HANEL PT, partnering with Brand Walkers as a Gold Sponsor was not merely a branding sponsorship activity, but an investment in knowledge and sustainable values. HANEL PT is committed to continuing positive contributions to the community, building credibility through transparency and social responsibility.

(HANEL PT is proud to accompany Brand Walkers on its 10-year journey of knowledge connection.)

Stay Connected with HANEL PT

Brand Walkers has ended, but HANEL PT’s journey of spreading the value of “Real Technology – Real Experience” will continue. We believe business success always goes hand in hand with community development and sustainable agriculture.